Production DesignLaunched in 2025 the Zendesk AI Effect was a global brand campaign demonstrating how great, AI-powered customer service creates a positive ripple effect that benefits customers, support agents, and entire businesses.
I provided production design support across digital, print, and OOH collateral. For digital banners I established a template system utilizing Figma Buzz for bulk creation of banner assets.
San Francisco International Airport
São Paulo/Guarulhos–Governor André Franco Montoro International Airport
DOOH
Highway 101, San Francisco
Wired print ad
Credits:
Creative Director: Sam Bathe
Producers: Caty Chung, Natalie Fudge
Senior Copywriter: Cameron Lee
Senior Designer: Karen Santiago
Production Designer: Paige Carrington